WhatsApp money transfer and payment start global rollout

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WhatsApp payments and cash transfers are coming to Brazil starting today, and the company says the feature will roll out to “everyone” over time …

WhatsApp broke the news in a blog post.

We are delighted to announce that starting today, we are offering digital payments to WhatsApp users in Brazil. People will be able to send money securely or make a purchase from a local business without leaving their chat.

The more than 10 million small and micro-enterprises are the heart of Brazilian communities. It has become second nature to send a zap to a business for answers to questions. Now, in addition to viewing a store’s catalog, customers will also be able to send payments for products. Simplifying payments can help attract more businesses to the digital economy, opening up new opportunities for growth.

Plus, we make sending money to your loved ones as easy as sending a message, which couldn’t be more important as people are physically far from each other.

We have designed payments with security in mind and a special six-digit PIN or fingerprint will be required to prevent unauthorized transactions. For starters, we will support Banco do Brasil, Nubank and Sicredi debit or credit cards on the Visa and Mastercard networks – and we are working with Cielo, the main payment processor in Brazil. We have built an open model to accommodate more partners in the future.

Sending money or making a purchase on WhatsApp is free for people. Businesses will pay a processing fee to receive payments from customers, similar to what they can already pay when accepting a credit card transaction.

Deployment is expected to be reasonably quick, as the underlying payment mechanism is Facebook Pay, which first launched last year.

Apple made it possible to send and receive money through its Messages app in 2017, known simply as Apple Pay Cash. However, the option has yet to be rolled out beyond the United States, so the WhatsApp money feature could prove to be a popular option even for Apple users in other countries.

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