It’s time to sit down and take a walk in an era when Southern rap revolutionized the entire music industry. The Hundreds join forces with Cash Money Millionaires to celebrate one of the most revolutionary races in hip-hop history.
Cash Money catalyzed a new era in rap music full of bling and tag-pop, which in turn paved the way for the prominence of Southern rap today. Thanks to figures such as Birdman, Mannie Fresh, Lil Wayne, Juvenile, BG and Turk, Cash Money Records has become one of the most popular hip-hop labels of all time, and their influence is felt on this collection. .
Hundreds x Cash Money Millionaires offer focuses on early years of Cash Money Records, Juvenile’s 400 degrees and that of Lil Wayne The block is hot were burning radio stations across the country. The collection is inspired by album covers and chains from that era and is found on a range of hoodies, graphic tees and a soccer jersey. Additionally, the collection includes accessories such as a New Era fitted hat, stainless steel lighter, camouflage bandana and a collectible sticker pack.
The collection releases Thursday, July 1 on The Hundreds App and website, as well as selected resellers around the world.
In related news, Lil Wayne paid homage to DMX, recalling their Cash Money / Ruff Ryders tour in 2000.