GUAC MODE IS BACK! CHIPOTLE PARTNERS WITH CASH APP SO FANS DON’T LEAVE CASH ON THE TABLE

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Brand is giving customers a second chance to sign up for Guac mode and access surprise guac rewards all year round

NEWPORT BEACH, Calif., March 28, 2022 /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced that it is relaunching Guac Mode, an exclusive benefit for Chipotle Rewards members that unlocks access to surprise free guac rewards throughout year, to celebrate the third anniversary of the Chipotle Rewards loyalty program. Today through March, 31stnewcomers and existing Chipotle Rewards members who are not Guac Mode verified can join Guac Mode by visiting chipotle.com/guacmodeverified. When Guac Mode is enabled by Chipotle, Chipotle Rewards members will see an additional reward in the My Rewards section of their account. For complete Chipotle Rewards information, fans can visit: https://www.chipotle.com/about-us/rewards-terms.

$GuacMode: Extra Guac, extra money
Any Chipotle fan who is not verified by Guac Mode is missing out on free guac, which is the equivalent of leaving free money on the table. To remind guests of this, Chipotle is partnering with Cash App to launch the $GuacMode Giveaway with $100,000 in cash on Twitter*. From today until March, 31stchipotle (https://twitter.com/ChipotleTweets) will post a series of tweets encouraging fans to sign up for Guac Mode, follow @ChipotleTweets and @CashApp, and drop their $cashtag with #ChipotleGuacMode in response to the tweet for a chance to win some extra cash .

Fans can create a Cash App account for free by downloading Cash App to their mobile device through the Apple App store Where google play.

“Since launching Guac mode two years ago, we’ve distributed over seven million orders of free guac to fans signed up for the program,” said Chris Brandt, Marketing Director. “With surprise guac rewards and additional in-game wins, guac mode is an unmissable opportunity for all Chipotle fans.”

Chipotle Rewards, 27 million members
In addition to Guac mode, Chipotle’s more than 27 million Rewards members can earn 10 points for each $1 spent at the restaurant, online or in the app. Through Chipotle Rewards Redemption, members can choose to redeem Rewards points for more than fifteen different reward options, including free guac, double protein, drinks and Chipotle merchandise. Members can also redeem their points for cash donations to support various Chipotle nonprofit partners such as The Farmlink Project, National Young Farmers Coalition and the National Urban League. The program also offers extras, custom challenges that allow members to earn extra points and collect achievement badges. Chipotle Rewards is among the fastest growing loyalty programs in restaurant industry history and was recently named to Newsweek’s list of America’s Best Loyalty Programs for 2022.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) cultivates a better world by serving responsibly sourced real food, cooked the classic way, with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had more than 2,950 restaurants in December 31, 2021in United States, Canadathe UK, France and Germany and is the only restaurant company of its size that owns and operates all of its restaurants. Chipotle is ranked on the Fortune 500 and is recognized on Forbes’ 2021 lists of America’s Top Employers and Fortune’s Most Admired Companies. With nearly 100,000 employees passionate about delivering an exceptional customer experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

ABOUT THE CASH APP
cash app is the money app. It’s the easiest way to spend, send, store and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly into a bank account in seconds. With Cash App, customers can also invest in their favorite businesses with as little as $1, buy and sell bitcoins instantly, get a paycheck deposited directly to the app, create a unique $cashtag to share with anyone to get paid quickly, and use the cash card to spend the money wherever you want wish. Download the Cash app for free at cash.app/download.

*NO PURCHASE NECESSARY. Only legal U.S. residents of the fifty (50) United States and District of Colombia who are at least eighteen (18) years of age or older at the time of registration, who have a free Twitter account, a free Cash App account and a free Chipotle Rewards account with Guac Mode verified status. Promotion includes up to four (4) standalone giveaways (each “Reveal“and collectively, the”Gifts“) occurring between 28/03/22 and 31/03/22. Giveaways will be announced on the @ChipotleTweets Twitter account during the promotion period. See official rules at www.chipotle.com/cashapp on how to enter, giveaway schedule, additional eligibility restrictions, prize/restriction/ARV descriptions, odds and full details. Sponsor: CMG Strategy Co., LLC.

SOURCE Chipotle Mexican Grill, Inc.

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